Article writing is one of the methods of advertising which is based on the power of content. You may have just arrived in the online-business arena or may be a seasoned professional who has realized that good content is king! Irrespective of the experience you have in the sector, or the clout you possess, article… Continue reading Importance of Writing Articles
Author: Audra Hajj
Importance of Press Releases
A crucial requirement of a new business or an existing one which has launched a new product or service is passing on the information to potential customers. Businesses have at their disposal a variety of marketing strategies to achieve this. However, many businesses in this age of online marketing and state-of-the-art multimedia tools either underestimate,… Continue reading Importance of Press Releases
Successful Integration of Social Media
Social media is the latest buzzword in the virtual world of Internet. Initially it may have been associated with the young who used it to stay connected with friends. But in a very short period of time social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Google +, and YouTube have proven that they can serve… Continue reading Successful Integration of Social Media
What is SMO?
SMO defined as Social Media Optimization is actually nothing but an Information Age term for an age old and proven business growth tactic – word of mouth advertising. An example of the power of word of mouth, or referral marketing would be you driving home from work the same way each and every day and… Continue reading What is SMO?
Content is King – Adding and Managing Web Content
“Content is king” is an often repeated phrase among people who are involved with the World Wide Web not only as users but also as services providers. So why is content referred to as king? The simple answer is, it is the promise of content that attracts Internet users to various websites and the discovery… Continue reading Content is King – Adding and Managing Web Content
The Power of Third Party Validation
We live in an ever changing world. The world today no longer wants to hear you talk about you or your business. This is a bold and strong statement, but it is nonetheless as true as it gets. So, the million dollar question is if they do not want to hear about you as an… Continue reading The Power of Third Party Validation
How do you eat an elephant?
The answer to the popular question above is, “one bite at a time”. The same applies to projects – whether a project is easy, challenging or overwhelming, the best shot at success is guaranteed by a “one bite at a time” approach. The advice of course is even more pertinent to projects that are tough.… Continue reading How do you eat an elephant?
Getting the Most from your Content Writers
Getting the Most from your Content Writers “I’m a business owner, not a writer! I specialize in widgets and specialty services, not words and grammar!” We hear this all too often from the business owners we work with. It’s true you excel in your widget-making activities, but as a business owner you’re going to be… Continue reading Getting the Most from your Content Writers
Holding Onto your Chief Marketing Officers
Holding Onto your Chief Marketing Officers As a business owner, do you really know how high the turnover rate is for a chief marketing officer? No? Well you’re not the only one. Many business owners are unaware that the average tenure for a CMO is extremely short. In fact, in 2004 it was only 23… Continue reading Holding Onto your Chief Marketing Officers