“I’m a business owner, not a writer! I specialize in widgets and specialty services, not words and grammar!” We hear this all too often from the business owners we work with. It’s true you excel in your widget-making activities, but as a business owner you’re going to be faced with the need to get your point across in text at some point. This could be through a presentation to fundraisers or investors, or when you’re attempting to tap into new global markets. You want to not only make your point clear and tell your audience exactly what you have to offer, but you also want to grab their attention and engage them right from the start. The million dollar question is how. You can ask 10 different content writers what their daily tasks are, and you’ll probably end up with 10 different answers. Let’s dive a bit deeper into the world of content writing and the wordsmiths that bring it all together.
It Is Not Just Blogs and Articles!
When you hear the words “content writer” what do you think? Someone that will handle your blog posts, maybe a few articles, sometimes your social media posts? They write your content. You aren’t wrong, but there is much more to it than just blogs and articles. Content writers can also end up being your salespeople, experts on specific subjects, reporters for your company events and milestones, as well as comedians if you want to encourage a certain tonality for your business. You might also be searching for a content writer that is well versed in HTML or one that excels in SEO. The job itself cannot be defined accurately, partly due to the fact that the responsibilities could change often as your business grows and expands.
Content writers may be full time employees or independent contractors. Their salary will depend on the quantity of content they are expected to write, though on average a salaried writer will make an average of $30,000 annually.
Experienced content writers are able to write unique material for your company that is also rich in keywords. This keyword optimization helps your business place higher in search engine results.
Content writers are often able to take a basic idea and turn it into a well written piece of content that shares the points you want to share with clients, investors, and other readers.
To best use a content writer we encourage you to communicate in bullet points, then the content writer can go and research the details to the bullet points and write things with a cutting edge new sound to it.
Many business owners have been presenting their products and services the same way for years, this can become out dated and stale, and may not be what today’s consumers find engaging. A good content writer often turns in assignments that reignite the actual business owner and gives them a new way of looking at their products and services.
There are unwritten rules everywhere on line for content writing, such as length of articles, press release formatting, density of keywords and many other factors, we are trained in the latest of all rules, providing content that is ready to achieve results immediately.
Staying On Fire
Something as simple as content writing can reignite your fire, getting you that much closer to the Red stage within the Phoenix Business Cycle. You have moved away from stressful chaos and are now starting to look towards the horizon for new goals and connections to keep your business relevant. Social media can be one of your most powerful tools in marketing online, and the right content writer can ensure you make your mark online. Whether it’s simply to touch base with your existing clients or you want to grab the attention of new audiences, more than half of the marketers in the business world make use of social media. Are you following them or blazing your own new path to success? We can lift off your shoulders this task, and reposition you at the top of your industry, by creating and syndicating your message.