We live in an ever changing world. The world today no longer wants to hear you talk about you or your business. This is a bold and strong statement, but it is nonetheless as true as it gets. So, the million dollar question is if they do not want to hear about you as an individual or your business, how in the world will you sell your products and services to the masses? You have to pitch your brand and your business to get sales, right? While you do need to pitch your brand and business effectively, you need to do it in such a way that prospective customers feel that it is their idea to buy your products or services, rather than your idea to sell to them. In short, the key to online success is to educate people as to why they cannot live without your products or services, and then using those people, other people, and portals to communicate on your behalf.
Let me run you through an example of the power of third party validation. Most likely you and I are very similar. We are creatures of habit in some way. For example, you most likely take the same way home from work every day. Say that you are driving home and you see that a new restaurant has opened on your path. You most likely think to yourself, “We need to try that place out,” but day after day you pass by without ever stopping. Then one day at your BBQ with family and friends, your aunt tells you that she ate at that new restaurant and it was great! The next day you find yourself gathering family or friends and heading to that restaurant for dinner. Passing by, mailers, and no other medium worked nearly as well as that endorsement from your aunt. This is just one example of the power our community has on us.
Now, let’s talk about your website. For all intents and purposes related to this scenario, let’s say you sell massage chairs for a living. Well, the fact of the matter is that you are not alone! Many people sell massage chairs in the exact same colors, styles, and options that you do, so how can you sell more than other people? Don’t pitch to them about how great your product or service is! Instead, talk about the client and their needs. Grab their attention and make a connection with them within the first 5 seconds, and you will have a great chance of success in landing a sale. So how can you accomplish this? There are many ways! Having your home page say things such as: Are you finding it hard to get away? Need 5 minutes to reboot? No time for a vacation? No worries! Let us bring the vacation to you. Each of our message chairs comes with an ambiance CD. Where would you like to go? Click on the playlist here to choose your destination.
In the above approach you did not talk about the specs or why they should buy from you. Instead, you talked about them and their needs. This is the art of selling today. Now let’s supercharge this approach. Let’s install a camera in your store and have people select the music they like and let them try the chair out. Then ask them to give a quick testimonial about what they felt. What is more powerful than real people giving real-time testimonials!
The investment for this approach is little to nothing, but the results will be absolutely priceless. No one these days wants to be sold to. People want the best solutions for their needs delivered in a unique way. The thing to do now is to get those creative juices flowing! Find ways to have others talk about your products and services, and don’t be shy in asking people to share your information with others. Many people have the natural instinct to want to say great things, so let their voices be heard.
Today’s world wants instant gratification and has the attention span of a Gnat. That is why you must learn to sell by having your potential clients convey their needs, and by only speaking to those needs. This is the approach that will give you the best chance of success in getting a sale each and every time.
Many times we find that business owners have lost track of the magic of their products and services. They are so busy working in their business that they forget to work on their business. That is where we come in! Our team gives business owners the inspiration that is needed to fall in love with their solutions all over again. We help them to create campaigns that will let others sell their products through validations and testimonials.
My company has created over 3000 websites, and we have some of the highest conversion rates known to online. What is our secret sauce? It is rewording and repackaging the presentation of your products and services. We are a passion driven marketing agency that creates our campaigns out of the solutions you deliver, by connecting with the heart strings of your clientele.
Then we hand the microphone over to your clients. The rest is history!