We have an entire department dedicated to retargeting. Why? Because retargeting produces great results. The way retargeting works is it allows you to follow your audience by showing them relevant ads after they enter your site or see your ads.
Here are some reasons why we love remarketing:
You can reach people when they are free to engage.
You increase frequency of them seeing your company or offering.
You make your brand look bigger than it is.
You can create custom audiences.
You can create lookalike audiences.
You gain peoples trust in your brand and you quicker.
You can save money by combining your PPC and Retargeting
You increase your campaign response rate.
You differentiate your company from your competition
You can retarget based on demographics, geography, interest, and many other custom options